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When it rains, not always pours 



Keyword: water-repellent.

The rain, announcer of cyclical seasonal changes and of a time to cover us up better and better, struggles to receive a fair welcome from people. However, if we reflect on how much water is essential for the existence of any living beings, it is crystal clear that there is no other solution than to reconcile ourselves with it and to consider it as our ally also in giving us at least the opportunity to show off incredibly innovative garments, elegant and in step with the times.

Water, frequently mistreated and wasted, contaminated in the seas and taken for granted, is absolutely the most necessary of element: it quenches our thirst, cradles us and gives life to everything that surrounds us.

Davide Cenci is perfectly aware of this issue and singing its praises is definitively a priority. The exclusive water-repellant coat by Herno is one weapon of choice to carry out this crucial environmental cause. The protagonist of this week’s cover is the perfect exemplification of a substainable and smart use of our resources. Starting with the production cycle of our suppliers and the use of new engineering technologies, geared to cut water consumption and protect, as much as possible, the planet.

THE PROTAGONIST OF THIS WEEK’S COVER IS THE PERFECT EXEMPLIFICATION OF A SUBSTAINABLE AND SMART USE OF OUR RESOURCES.

Ours is a 360-degree approach to the ecological aspect not only by collaborating with carefully selected producers and suppliers but also by choosing ethical and responsable brands. This wool outerwear jacket, surprisingly waterproof, like many other items in the collection, relies on thermotech materials, with their integrated high technology membranes and padding that ensure thermal, waterproof and breathable wear, protecting us from the atmospheric agents.

The top-of-the-range fabric used in this case is Loro Piana’s Zelander®, a precious merino wool fabric treated with the Storm System® technology that combines top quality materials like this cashmere twill with membranes such as the heat-sealed Goretex®. The result is a perfect funcionality translated into total dryness and maximum protection.

And while we really want to prevent rain and wind from ruffling our hair, elegance is guaranteed also in the rainest of days.

HERNO WATERPROOF JACKET IN CASHMERE DIAGONAL TWILL. DAL 1926 RED WOOL-BLEND TURTLENECK SWEATER.