MEN EDITORIAL

How to feel like a king: 



BOTH IN SMOOTH VELVET OR IN CORDUROY - AND BEHOLD LOUIS XIV!

Hailed as the most versatile fabric to be found in a man’s wardrobe, velvet seemed relegated to the streets of the youth protests for the 60s and 70s, somewhat unwittingly becoming a symbol of the uniform endorsed by a generation crying for change.

Still contemporary to this day and continuously revisited for its versatility, the origins of velvet are in fact noble and historic, as King Carlo Emanuele I, a sixteenth Century monarch, ordered the production of the fabric in a social institution in order to employ the poor of Turin. It then became a sign of opulence across Europe and was worn not only to embellish oneself, as often shown by the rich and aristocratic class, but used to adorn furniture and art as a means to add dashing extravagance. Even Le Roi Soleil lead the court of Versailles with dramatic velvet trains cut by the well-revered French tailors.

It is funny to think that corduroy - the ribbed version that translates to ‘court of the king’ - was at the beginning the attire sported by workers on hunting days. It is precisely this striking contrast of contexts that incarnates the durability and versatility of this fabric.

SOFT, RESISTANT, YET SURPRISINGLY LIGHT, FORMAL AND INFORMAL ALIKE: THE PERFECT EXAMPLE OF VERSATILITY.

Davide Cenci proposes a very contemporary take on velvet that holds center stage across the seasons. A pure, high quality cotton velour is featured either smooth, or in warm tones of bottle green and dark brown corduroy. Soft, resistant, yet surprisingly light; formal and informal alike, we recommend dry-cleaning the jacket, and when well-kept, this easy garment doesn’t require frequent washing: the perfect example of versatility.

The smooth version is offered in both blue and black, never failing to hit the mark from morning to evening. One can style it with a crisp white shirt, bow tie and trousers for tuxedo chic, keeping the jacket buttoned to complete the look, just as one could dress it down with a pair of jeans and a checked flannel shirt for casual and easy style.

For traveling light, when all your looks are covered.
To feel regal in this day and time, without fussing with laborious washing.

COTTON VELVET TWO-BUTTON JACKET, SPREAD COLLAR COTTON CHECK SHIRT, SILK JACQUARD REGIMENTAL TIE AND SINGLE-PLY CASHMERE SLEEVELESS VEST. FLAT-FRONT STRETCH COTTON PANTS, BLUE SUEDE DESERT BOOTS AND CALFSKIN TROLLEY.

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